Newsletters are still an effective way to communicate your company or brand with your customers. They allow you to position yourself as an expert in your industry as well as promote your products and services. Newsletters, if done correctly, can be a very powerful tool in your marketing communications tool box. This daily marketing tip discusses 10 newsletter writing tips for effective newsletters.
Marketers are faced with the challenge of getting their content read, both offline and online. Consumers are exposed to roughly 1,500 ads or brand communications daily, making it difficult for marketers to cut through the clutter of information. Aside from creative marketing and design strategies, and interesting, eye-catching visuals, Marketers need to rely on effective headlines to gain readers attention, drawing them into the body copy, in hopes the reader will react to the copy by performing an action, such as make a purchase or visit a website.