In this weeks Marketing Weekly Roundup, we explore how story telling that evokes awe, laughter, and amusement is more likely to get shared than other story content on your website. In the Harvard Business Review this week, we learn how messaging apps are challenging strategies marketers developed for public social networks.
Adweek discusses how Magazines and online display ads showed the highest return on advertising spend for consumer packaged goods. SmartCompany.com.au shows business owners how to attract customers in there key areas without spending a fortune on marketing. And Nimlock shows businesses how to generate more leads using these Three Keys of Trade Show Lead Generation.
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How Storytelling Can Ramp Up Your Online Marketing Strategy
After reviewing 10,000 most shared articles online, those that evoked awe, laughter and amusement were most likely to get shared. Learn why.
The rise of social media changed marketing. Now, before some marketers have even fully adapted to that world, the social web is transforming again. The rise of private social networks and messaging apps will challenge the strategies that marketers developed for public social networks.