Marketing Weekly Roundup – June 18, 2016

In this weeks Marketing Weekly Roundup, we explore how story telling that evokes awe, laughter, and amusement is more likely to get shared than other story content on your website. In the Harvard Business Review this week, we learn how messaging apps are challenging strategies marketers developed for public social networks.

Adweek discusses how Magazines and online display ads showed the highest return on advertising spend for consumer packaged goods. SmartCompany.com.au shows business owners how to attract customers in there key areas without spending a fortune on marketing. And Nimlock shows businesses how to generate more leads using these Three Keys of Trade Show Lead Generation.

Marketing Weekly Roundup is published weekly and distributed via email to subscribers. Artwork and stories are copyright by their respective site.

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How Storytelling Can Ramp Up Your Online Marketing Strategy

How Storytelling Can Ramp Up Your Online Marketing Strategy

After reviewing 10,000 most shared articles online, those that evoked awe, laughter and amusement were most likely to get shared. Learn why.

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What Marketers Need to Know About Chat Apps

What Marketers Need to Know About Chat Apps

The rise of social media changed marketing. Now, before some marketers have even fully adapted to that world, the social web is transforming again. The rise of private social networks and messaging apps will challenge the strategies that marketers developed for public social networks.

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How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to a new study.

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How to attract customers without a $100,000 marketing budget

Learn three key areas to focus your marketing in order to leverage sales without spending a fortune on your marketing efforts.

The 3 Keys to Nailing Lead Generation at Your Next Trade Show

The 3 Keys to Nailing Lead Generation at Your Next Trade Show

Nimlock shows businesses how to generate more leads using these Three Keys of Trade Show Lead Generation.