Marketing research is the planning, collecting, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management (McDaniel & Gates, 2015).
Businesses that are looking to create strategic marketing plans and learn more about their potential market engage in marketing research activities. In this section of Marketing Binder, I present a list of resources for marketing professionals, academics, and business owners who wish to engage in market research activities.
The list is a work in progress, meaning I am actively adding new resources, making changes to existing resources, and eliminating those that are no longer active. If you would like to contribute to the marketing research resources list, please post the link in the comments section, and I will review the information for possible inclusion. Priority listing is given to free marketing research resources. I consider paid research resources for inclusion but do not guarantee it unless they offer value to the potential market researcher, academic, or business owner.
List of Marketing Research Resources
Some of the resources offer free market research data while others provide information for a fee. The information below is for educational purposes, and Marketing Binder does not endorse any of the websites.
Government Data Resource Sites for Marketing Research
- Bureau of Economic Analysis (BEA) — The U.S. Bureau of Economic Analysis provides accurate and objective data about the nation’s economy, the GDP. The BEA also offers local and state data, as well as international and industry data.
- Bureau of Justice Statistics (BJS) — The BJS collects, analyzes, publishes, and disseminates information on crime, criminal offenders, victims of crime, and the operation of justice systems at all levels of government.
- Bureau of Labor Statistics (BLS) — The BLS of the U.S. Department of Labor is the principal federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy. Its mission is to collect, analyze, and disseminate essential economic information to support public and private decision making.
- Centers for Disease Control and Prevention (CDC) — The site provides data and statistics on various life occurrences such as Alcohol use, congenital disabilities, environmental health, life expectancy, and much more.
- Central Intelligence Agency (CIA) — The CIA library online has information including unclassified documents, reports, and maps. From the library page, you can also access the World Factbook which provides information and facts about all countries.
- Data.gov — The website managed and hosted by the U.S. General Services Administration, Technology Transformation Service provides market research resources tools and data for web and mobile applications and designing visualization applications.
- International Trade Administration — The site includes statistics for import and exports of various goods to include automotive, e-commerce, machinery, consumer goods, and different other market sectors.
- The U.S. Energy Information Administration (EIA) — Data on energy uses and consumptions in the United States.
- The U.S. Environmental Protection Agency (EPA) — Statistics on air quality, emissions, and air quality.
- United States Census Bureau — The Census Bureau provides data and statistics on various topics that include business, retail trade, wholesale trade, services, manufacturing, employment, and population.
- United Nations Data (UNData) — A search engine for the United Nations where users can search the UN database on various statistics for different countries.
- United States Department of Agriculture (USDA) — The USDA site provides data and information on agriculture, meat, and food pricing outlook in the United States.
Private/Commercial Data Resource Sites for Marketing Research
Please note that most of the website below for marketing research is free. However, some may require a fee for additional services or ask that you sign up to receive their free marketing research reports.
- America’s Health Ranking — The website offers statistics on various health issues across the United Staes and the World. Topics include obesity, dental visits, smoking, and other factors related to a healthy lifestyle.
- ClickZ — The website has been around since 1997 and provides information on digital transformation and digital marketing. Additionally, their stat page offers articles on various digital marketing statistics.
- CrunchBase — Crunchbase.com provides users with industry trends, investments, and news about global companies—from startups to the Fortune 1000. Note, some services are free, and others require a fee or sign-up.
- eMarketer — eMarketer does offer some free research topic statistics covering digital marketing, video, social media, and B2B topics. However, it is mainly a paid research website.
- FreeDemographics — The site offers free demographic market analysis reports. The reports cover retail/restaurant, consumer, mobility, grocer, healthcare, and more. For the free information, you are required to complete a small form.
- FRED (Federal Reserve Economic Data) — From the Federal Reserve Bank of St. Louis, FRED provides economic data to include the civilian unemployment rate.
- Gallup — Gallup is well known for their surveys. The website provides a wealth of information and statistics on topics such as politics, employee engagement, world topics, education, well-being, small business, entrepreneurship, and much more. The information is free. However, they do have paid services for more in-depth analytics.
- Google Finance — Google Finance provides financial stock information on local and world stock markets.
- Google Ngrams — This is a unique statistical analysis of text or speech content to find n (a number) of some item in the text of books scanned in for google book search. While mainly used in academic research, the Ngram Viewer and data easily apply to other marketing research applications. To fully understand how to use Google Ngram, Google nGram Tutorial.
- Google Trends — Google Trends displays valuable data on what people are searching for in the United States. You can compare searches. You can identify searches by a state as well.
- JD Power — JD Power provides free research, reviews, insights, and ratings on various types of automobiles. The data is ideal for auto dealers or marketers working with dealers.
- Nation Master — The site offers facts to the world of geopolitics, economics, geography, defense, and culture. You can create groups and compare countries.
- Marketing Charts — MarketingCharts.com offers curated data and statistics covering a wide array of industries and B2B and B2C topics and trends.
- Organization for Economic Co-operation and Development (OECD) — The website offers data and statistics on topics covering education, the environment, energy, society, government, and more. There is also a section providing data on the quality of life across the globe, based on regions, countries, or states.
- Pew Research Center — Pew Research offers statistics on various topics including social and demographic trends, religion, science, society, politics, and a lot more.
- Real-Time Stats — A simple, yet powerful statistics website that offers real-time statistics on various data. Data include statistics in the USA on homelessness, births, guns, and a lot more. Additional world statistics in real-time are available as well.
- The World Bank — The website provides free and open access to global development data. Their databank page offers an analysis and visualization tool that has collections of time series data on a variety of topics.
- ZipWho — Zipwho.com is a ZIP code demographics site built because existing census statistics tools failed to satisfy the needs of power users. Use the query function to find demographic data on particular areas by zip code.
Paid Data Resource Sites for Marketing Research
Marketing Binder is not paid by nor endorses any of the following fully paid research websites. Marketing Binder offers no guarantees or warranty for using the research services on this website.
- Market Research — The research website offers a database of reports and research publishers — for a fee — that cover various industries in different companies.
- Melissa Global Intelligence — The website offers paid services for data scrubbing, demographic research, data profiling, and a host of other products.
- Quant Cast — Quant Cast is a paid data site. However, they offer a few free options, like their top websites page that ranks the top sites on the internet by monthly people visiting the site.
The above list is updated quarterly to make sure that links are working and information on the third-party website has not changed. I also check additional marketing and data research websites for possible inclusion to the list. If you have a resource suggestion, please post it in the comment section. I will review the site and post it if it benefits our readers. If you find a listing error or broken link broken, please let me know so that I can correct the issue.