It’s no mystery that Google is a powerful search tool and search engine giant. While most people are familiar with some, if not all, of Google’s online apps, others are wondering how they can incorporate the Google apps as part of their sales and marketing workflow. After all, the apps can easily be accessed anywhere (with an internet connection) and at any time, making collaboration with your peers easy and seamless. The best part, the apps are free to use, making them an ideal solution for small business owners, and businesses on a budget.
How many fonts should you use when designing your marketing collateral? It’s a question which seems to always be asked in every design class that I teach and from just about any marketer that has to create their own flyers or marketing collateral. This marketing blog posts helps answer the question, How many fonts you should use in your collateral designs.
Before I answer that question, let me give you a brief overview of Type Fundamentals with some key definitions.
Coupons are an all time favorite among consumers. A coupon is the most basic form of a sales promotion, and often part of a retail store or restaurants marketing communications strategy. If used effectively, coupons can help generate business. This article focuses on how to design a coupon, as part of your sales promotion.
You do not need to be a graphic designer, but it is assumed that you have working knowledge of design programs, such as Adobe InDesign or Adobe Illustrator, or QuarkXpress. For the most part, you could use Adobe Photoshop as well.
Last updated: Oct 3, 2018 @ 12:56 PM
This blog posting will give you a brief, yet insightful list of the five important factors of marketing communications. Before you begin any marketing communications strategy, I suggest you first begin with a plan that includes an analysis of the five factors of marketing communications and how these factors will be part of your strategy.
You can look at these five factors as your blueprint for marketing communications success. Without understanding and implementing them, you are diminishing your chances of a focused and successful marketing campaign. The five essential factors of marketing communications are persuasion, goal-directed, contact points, stakeholders, and message. Read on to learn each of these factors.
Marketers are faced with the challenge of getting their content read, both offline and online. Consumers are exposed to roughly 1,500 ads or brand communications daily, making it difficult for marketers to cut through the clutter of information. Aside from creative marketing and design strategies, and interesting, eye-catching visuals, Marketers need to rely on effective headlines to gain readers attention, drawing them into the body copy, in hopes the reader will react to the copy by performing an action, such as make a purchase or visit a website.
Social media has exploded exponentially over the past few years. Many marketers find themselves rushing to start a plan or strategy without really understanding how to use social media or how social media can help their company. While some marketers believe social media is a platform for direct sales, others see social media as a communications vehicle to listen to and engage their customers. Which ever school of thought you may subscribe to, one thing is for certain, without a social media process, your online marketing efforts faces an uphill battle.
As marketers, we often develop tunnel vision in our work, focusing strictly on the strategic or creative side of marketing projects. We sometimes, unintentionally, overlook the legal aspects that could stop our campaigns (and careers) dead in their tracks. As marketers, it’s our responsibility to know and understand the marketing laws and regulations that can affect marketing activities and the laws protecting consumers. If we ignore these laws, we can end up paying a hefty price in legal fee’s, loss of company revenues, reputation, and even our jobs.