A blog by Allen Stafford, the Marketing Binder is a reference and educational website targeting small to mid-sized business (SMB’s) owners and marketers, marketing and marketing communications students. The blog focuses on providing insights on marketing and tips on creating marketing communications collateral that may include brochures, fliers, catalogs, advertising, video production, and all other marketing communications vehicles.
Allen Stafford earned his B.A. in Communication Arts from the University of Southern California and has been working in the visual communication and marketing field for over 20 years having held positions in radio, television, print publications, photography, graphic design, education, and marketing management.
Allen’s vision for the Marketing Communications Blog is to provide a valuable resource for both students and SMB’s to help educate them in all aspects of marketing and marketing communications, both online and offline.