unsought goods

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Unsought goods or products refer to goods or services that consumers do not know about or normally do not think about until the need for the product or service comes to their attention.

Example of unsought goods:

Below ares some example of unsought goods that are often forgotten by consumers until a need arises:

  • Home alarms
  • earthquake or flood insurance
  • survival gear
  • smoke detectors
  • cemetery plots
  • gravestones

Since unsought goods are often forgotten or not on the mind of the consumer until the need arises, marketers must engage in advertising and personal selling to expose the consumer to the marketers product or service.

As an example, a local cemetery may engage in radio advertising that promotes their facilities and services.  See the advertising campaign for Forest Lawn Cemetery.

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