Sentiment analysis is a technique allowing marketers to analyze data from social media sites to collect consumer comments about companies and products.
Further Discussion on Sentiment Analysis:
When marketers have the ability to analyze content fund on social media sites like Facebook, Twitter, or blogs. Content is analyzed to learn (or listen) to what consumers are saying about a brand or the company. Marketers can review the content to determine whether the comments from consumers are a favorable or unfavorable sentiment.
These sentiments are then analyzed, hence “sentiment analysis,” to distill customer attitudes and preferences about the company and/or their products. Being able to analyze millions of sites with sentiment analysis allows marketers to get an idea of what consumers are thinking.
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