Paid search is where marketers, especially online marketers, bid on search terms. When a consumer searches for those words using Google or Bing or any other search engine offering paid search, the marketer’s ad appears on the search engines results page (SERP). Advertisers can choose whether to use a CPM model or a CPC model in paid search.
The CPM model refers to the cost per thousand impressions. Advertisers are charged per thousand impressions for a particular key word search a consumer performs. A CPC, or cost per click model, is where advertisers pay only when a consumer clicks on the advertisers link.
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