Ordering ease refers to how easy it is for the customer to place an order with the company.
Further explanation and example of ordering ease:
The goal for a company’s ordering process is to keep it as quick and easy as possible and in as few steps as possible. Companies that need multiple steps for their offline and online ordering often lose or frustrate customers in the order process. Many companies today have online ordering processes that allow a consumer to learn more about the product and order the product via the company’s website.
Ordering ease at food establishments:
The rational behind “grouping” food items, at fast food establishments, into a numbering system was twofold; speed up the ordering process and make it simple for the customer to order. For example, the customer no longer has to specify the different components of a meal when ordering at a fast food restaurant. The customer just needs to specify the “grouped” meal number when placing the order.
Additionally, more and more restaurants are moving ordering online, to their websites. One popular fast food Chinese Restaurant, Pick-Up Stix, allows customers to place their fast food orders online and then pick them up at the restaurant. This allows the consumer to avoid the long ordering lines at the restaurant and jump to the front of the line and pick-up their food. The customer even pays for the order online, eliminating any delay. Now that’s what I call ordering ease!
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