market offerings

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Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy consumer needs or wants.

Market offerings are not just limited to physical products; they can also include services such as intangible like activities or benefits offered for sale, but have no ownership. Examples of service market offerings may include:

  1. Banking
  2. Airline services
  3. Medical
  4. Hotel stays
  5. Taxi or bus services
  6. Home repair

Additionally, market offerings can include other entities such as persons, places, organizations, information, and ideas.

Market Offering Examples

Here are some market offering examples that cover physical goods, services, and other entities:

  • Physical Products
  • Automobile
  • Smart Phone
  • Big Mac from McDonalds
  • Fashion Clothes
  • Services
  • Gym Membership
  • Airline Frequent Flyer Miles
  • Home Carpet Cleaning Service
  • Banking
  • Other Market Offerings
  • Visit New Orleans (“Follow Your NOLA” Campaign) (place)
  • “Don’t Get Played, While Big Tobacco Gets Paid” Campaign to inform youth about the dangers of hookah smoking. (information & idea)
  • Politician – Presidential Candidate (person and idea)
  • Red Cross (organization)


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