Loyalty in marketing refers to a commitment by the customer to re-buy or re-patronize a preferred product or service.
Further discussion on loyalty:
In the most basic form of a loyalty program, stores may use a punch card that once filled up, offers the customer a free product. For example buy 4 soft drinks and get the 5th one free is a common type of program convenient stores and fast food restaurants engage in.
Loyalty programs have increased as merchants and sports venues try to keep customers returning or re-patronizing their business. Companies such as VenueView360.com offer robust and extensive programs for sports and entertainment venues.
« Back to Glossary Index