Limited assortment supermarkets are retailers that offer a limited assortment of brands, often, to just a few thousand SKUs. One of these brands often include the store brand, and just one or two other brands, rather than offering 20 brands of paper towels like major retail chains.
The limited assortment store also limits the size of most products to just a few available sizes. The limiting of products and brands are an attempt to achieve greater efficiency over larger retailers in order to lower costs and prices. Limited assortment stores can offer products of up to 40 percent less than a competing, larger, supermarket.