Generics are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches, to name a few examples.
Further discussion on generics:
Generics should not be mistaken for private labels or store brands. A generic brand is plainly packaged and often inferior to the national or private label brands. By reducing the costs of package and label printing, advertising and using ingredients of less quality, generic brands cost up to 40% less than national brands and up to 20% less than store or private label brands.
Example of generics:
Generic brands are available in a variety of products that include alcohol, food, paper towels, toilet paper, hygiene products and medication. Below are two images of generic products, cat food and soft drinks. Notice the absence of an elaborate, designed package.
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