Demographic segmentation is the process of dividing the market into segments based on variables such as:
- life-cycle stage
Further Discussion on Demographic Segmentation:
Demographic factors are a popular base for segmenting consumer groups. They are the easiest of variables to measure, unlike likes and dislikes or personality variables, also know as psychographic variables or segmentation.
Before a marketer even begins to measure a consumers preference or behavior, they must first determine the segments demographic characteristics to better asses the size of the market so that they can reach the target more effectively.
« Back to Glossary Index