convenience sample

« Back to Glossary Index

A convenience sample is a non-probability sample composed of individuals who just happen to be available when and where the data are being collected.
[gard group=’2′]

Example of convenience example

Often times individuals collecting sample data can be found stationed in shopping malls. These individuals will ask passerby’s if they would like to take a survey for a particular product or service. The pool of people are plentiful in shopping malls and are deemed as a convenience sample since they are readily available and a convenience to the individual collecting the data.
[gard group=’2′]

 

« Back to Glossary Index