Brand loyalty is a pattern of repeated product purchases, accompanied by an underlying positive attitude toward the brand, based on belief that the brand makes products superior to those of its competition.
Example of brand loyalty:
Apple, Inc. makes a superior line of computers and electronic smart phones and tablets. Consumers continually purchase Apple products, especially the iPhone and iPad, which sold 14 million units in the 3rd Quarter of 2012. It’s closest competitor, Samsung, sold only 5 million tablets in the same quarter. Apple Computer continues to outperform its competitors in the mobile device sector due to its strong brand loyalty amongst consumers.
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