backward invention

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Backward invention is the reintroduction of an earlier product form that’s adaptable to a foreign company’s needs.

A backward invention strategy is often used to adapt products to serve the needs in developing nations where there is a lack of infrastructure, such as adequate running electricity.

Example of backward invention:

In Latin America and Africa, where electricity is expensive and sometimes unavailable in certain parts of the region, the National Cash Register Company (now NCR) reintroduced its crank-operated cash register at half the cost of the electric version. This offered an affordable product and operating solution to the consumers of these nations.

 

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