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    Shahad
    Participant

    I see posts for marketing communications. But I need know what are goals of marketing communications. Can you please help?

    Thank u.
    S.

    #77119 Reply

    Allen Stafford
    Keymaster

    Shahad,

    Thanks for the question. The goals of marketing communications are to maximize consumer engagement and help them develop a relationship with a brand. Helping consumers develop a relationship is done so by a firm trying to either inform, persuade and remind consumers about their product offerings. The communication can be either direct or indirect.

    Hope this helps you.

    Allen

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