To survive and thrive in today’s digital, customer-driven, market environment, you need to stay one step ahead of your customers. Customer’s, empowered with social media and consumer reviews sites, can help build your business or destroy your business with their online reviews.
Social media has exploded exponentially over the past few years. Many marketers find themselves rushing to start a plan or strategy without really understanding how to use social media or how social media can help their company. While some marketers believe social media is a platform for direct sales, others see social media as a communications vehicle to listen to and engage their customers. Which ever school of thought you may subscribe to, one thing is for certain, without a social media process, your online marketing efforts faces an uphill battle.