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Marketing Laws and Regulations in the U.S.

As marketers, we often develop tunnel vision in our work, focusing strictly on the strategic or creative side of marketing projects. We sometimes, unintentionally, overlook the legal aspects that could stop our campaigns (and careers) dead in their tracks. As marketers, it’s our responsibility to know and understand the marketing laws and regulations that can affect marketing activities and the laws protecting consumers. If we ignore these laws, we can end up paying a hefty price in legal fee’s, loss of company revenues, reputation, and even our jobs.

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