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Marketing Research Resource Websites

Marketing research is the planning, collecting, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management (McDaniel & Gates, 2015).

Businesses that are looking to create strategic marketing plans and learn more about their potential market engage in marketing research activities. In this section of Marketing Binder, I present a list of resources for marketing professionals, academics, and business owners who wish to engage in market research activities.

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