Coupons are an all time favorite among consumers. A coupon is the most basic form of a sales promotion, and often part of a retail store or restaurants marketing communications strategy. If used effectively, coupons can help generate business. This article focuses on how to design a coupon, as part of your sales promotion.
You do not need to be a graphic designer, but it is assumed that you have working knowledge of design programs, such as Adobe InDesign or Adobe Illustrator, or QuarkXpress. For the most part, you could use Adobe Photoshop as well.