Marketing 101 provides basic marketing knowledge for both students and new marketing managers. It can also serve as a refresher information for seasoned marketers.

Exchanges, Relationships and Markets

New Marketing 101 lesson presents an understanding of how Exchanges and Relationships work with Markets to deliver customer goods.


Market Place and Customer Needs

Marketing 101 lesson on customer wants, needs, and demands and how it relates to product and service offerings. Discussion on marketing myopia too.


Marketing Definition and the Marketing Process

Marketing Process and definition of marketing: marketing is a business discipline that creates value for customers and the company. See marketing process…