How Many Fonts Should You Use In Your Marketing Collateral Design?

How many fonts should you use when designing your marketing collateral? It’s a question which seems to always be asked in every design class that I teach and from just about any marketer that has to create their own flyers or marketing collateral. This marketing blog posts helps answer the question, How many fonts you should use in your collateral designs.

Before I answer that question, let me give you a brief overview of Type Fundamentals with some key definitions.

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How to Design A Coupon for A Sales Promotion

Coupons are an all time favorite among consumers. A coupon is the most basic form of a sales promotion, and often part of a retail store or restaurants marketing communications strategy. If used effectively, coupons can help generate business. This article focuses on how to design a coupon, as part of your sales promotion.

You do not need to be a graphic designer, but it is assumed that you have working knowledge of design programs, such as Adobe InDesign or Adobe Illustrator, or QuarkXpress. For the most part, you could use Adobe Photoshop as well.

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