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4 Headline Types that Generate Reader Interest

Marketers are faced with the challenge of getting their content read, both offline and online. Consumers are exposed to roughly 1,500 ads or brand communications daily, making it difficult for marketers to cut through the clutter of information. Aside from creative marketing and design strategies, and interesting, eye-catching visuals, Marketers need to rely on effective headlines to gain readers attention, drawing them into the body copy, in hopes the reader will react to the copy by performing an action, such as make a purchase or visit a website.

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