In similar fashion to its consumer-facing counterparts, B2B social network LinkedIn has launched Carousel Ads, allowing advertisers to display up to 10 customized, swipeable cards within one ad. According to a blog post by product manager, Rohin Rajiv, the company hopes the update will “humanize” B2B marketing efforts and add a little color to an […]
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Entries by markjones
Popularised by titles such as Serial, Stuff You Should Know and Ted Radio Hour, the humble podcast raked in $314m (£235m) in ad spend throughout 2017 in the US, according to new research by the Interactive Advertising Bureau (IAB) and PwC US. That’s an 86% hike on 2016, while the study forecasts revenues on the […]
Apple has announced it will be making efforts to block Facebook’s user tracking tools within the next iteration of its iOS and Mac operating systems. Announced at its WWDC developer conference yesterday (June 4), the tech firm’s software chief, Craig Federighi, said on the social network’s automatic tracking features, “we’re shutting that down”. Those tracking […]
Google has announced a string of new updates to its Google Shopping platform, aimed at attracting online customers to retailer’s offline ‘brick and mortar’ stalls. Announced at Search Marketing Expo Advanced (SMX Advanced) yesterday (June 12), the search giant claims despite the massive growth of e-commerce driven by the likes of Amazon, when customers want […]