Coupons are an all time favorite among consumers. A coupon is the most basic form of a sales promotion, and often part of a retail store or restaurants marketing communications strategy. If used effectively, coupons can help generate business. This article focuses on how to design a coupon, as part of your sales promotion. You do […]
About Allen Stafford
Allen Stafford is a marketing and visual communications professional, educator and author. With over 20 years of experience, Allen's career has included positions as Creative and Art Director, Marketing Director, Marketing Communications Manager, Director of Photography and Graphic Designer on both the agency and client side.
Entries by Allen Stafford
Five important factors of marketing communications include persuasion, goal directed, contact points, stakeholders, the message.
Four headline types that will help your advertisement, brochure, newsletter, and other marketing collateral generate reader interest. Headline types include
Social media has exploded over the past few years. Companies who are successful managing social media, develop a social media process as an online strategy.
Marketing laws and regulations – This article outlines the important Federal Legislation that affect marketers and the laws protecting consumers in the U.S.