While traveling on business, I struck up a conversation with a colleague of mine about today’s business climate and the overall health of his industry.
About Allen Stafford
Allen Stafford is a marketing and visual communications professional, educator and author. With over 20 years of experience, Allen's career has included positions as Creative and Art Director, Marketing Director, Marketing Communications Manager, Director of Photography and Graphic Designer on both the agency and client side.
Entries by Allen Stafford
Learn how to handle and manage customer complaints in this article on 5 Customer Complaint Management Tips Every Marketer Should Know.
Top Brands Worldwide in 2016 by Forbes Magazine. Marketing Binder lists the top 25 worldwide top brands and ad dollars spent for the top 25 brands.
Net Promoter Score is a simple marketing matrix used to measure the degree to which current customers will recommend a product, service, or company to their friends, family, or colleagues.
Key Business Strategy Takeaways from Milestones in Leadership Summit 2016 in Southern California. Learn the five learning objectives from the Summit.
Using the calculator below, you can calculate the markup on cost percentage of a product.
For a complete definition and the calculation formula of Direct Product Profitability (DPP) the marketing dictionary.
Click here for a dictionary explanation of CDI. CDI= percentage of product category total sales in a market / total population of market region x 100 Note: total number of market region is the overall region, such as the U.S. or a specific state, or country.