In Part 3, on Establishing Lead Generation Goals, I explain categories for prioritizing your lead generation strategy and tools for delivering your message.
About Allen Stafford
Allen Stafford is a marketing and visual communications professional, educator and author. With over 20 years of experience, Allen's career has included positions as Creative and Art Director, Marketing Director, Marketing Communications Manager, Director of Photography and Graphic Designer on both the agency and client side.
Entries by Allen Stafford
Online reviews can make or break your business. Marketing Binder discusses 6 ideas to help you avoid and improve customer reviews about your business.
Part 2 of a 3 Part Series on Establishing Lead Generation Goals. In Part 2, I explain the ideas that help generate your lead generation goals and KPIs.
In part 1 of 3 Marketing Binder explores key lead generation metric questions that help guide you toward lead generation goals for your organization or small business.
New Marketing 101 lesson presents an understanding of how Exchanges and Relationships work with Markets to deliver customer goods.
Using the Net Promoter Score, you can easily gauge customer loyalty and satisfaction for your business, product, or service.
Using Guerrilla Marketing tactics, learn how to steel customers away from anchor stores and restaurants using this daily marketing tip.
Daily Marketing Tip: Post food menu items consistently during peak serving hours to entice followers and drive business to your restaurant.
6 Steps for Developing a Marketing Communications Strategy provides an explanation for creating a strategic plan before deploying tactical marketing.
Marketing 101 lesson on customer wants, needs, and demands and how it relates to product and service offerings. Discussion on marketing myopia too.