As a marketing manager, you’re passionate about all that is marketing. You have a lot of time invested in developing your hard skills; your education, professional development courses, and certifications. Late nights in the office are a welcomed — solemn — relief to the pressured, deadline driven, chaotic day where you’re tethered to a cubical […]
About Allen Stafford
Allen Stafford is a marketing and visual communications professional, educator and author. With over 20 years of experience, Allen's career has included positions as Creative and Art Director, Marketing Director, Marketing Communications Manager, Director of Photography and Graphic Designer on both the agency and client side.
Entries by Allen Stafford
Share of Wallet Meaning Share of wallet refers to the proportion of money that customers spend on a specific brand compared to their overall spend within a specific product category. For example of share of wallet, see share of wallet definition in the marketing dictionary. Share of Wallet Formula Share of wallet can be calculated […]
For a business to achieve market success, it must create superior value for their customers, collaborators, and the organization. This article examines the three critical questions marketers should ask in order to create the optimum value proposition.
Effective business writing is important to a company because it helps create efficient communication that leads to increased productivity, faster problem solving, stronger decision-making, and increased profits. It also helps boost the organizations credibility.
This week on Marketing Weekly Roundup: stories that get shared online, apps that challenge marketing strategies, and trade show lead generation techniques, and more!
10 Newsletter Writing Tips For Effective Articles is a list of the most important tips I use when writing effective client newsletters to generate interest.
In Part 3, on Establishing Lead Generation Goals, I explain categories for prioritizing your lead generation strategy and tools for delivering your message.
Online reviews can make or break your business. Marketing Binder discusses 6 ideas to help you avoid and improve customer reviews about your business.
Part 2 of a 3 Part Series on Establishing Lead Generation Goals. In Part 2, I explain the ideas that help generate your lead generation goals and KPIs.
In part 1 of 3 Marketing Binder explores key lead generation metric questions that help guide you toward lead generation goals for your organization or small business.