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Share of Wallet Formula and Calculator

Share of Wallet Meaning

Share of wallet refers to the proportion of money that customers spend on a specific brand compared to their overall spend within a specific product category. For example of share of wallet, see share of wallet definition in the marketing dictionary.

Share of Wallet Formula

Share of wallet can be calculated based on percent of revenue or units.

Share of wallet formula

Share of Wallet
Calculator – Units

Use the following marketing calculator to calculate share of wallet based on units sold.

Share of Wallet
Calculator – Revenue

Use the following marketing calculator to calculate share of wallet based on revenue.


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