It’s no mystery that Google is a powerful search tool and search engine giant. While most people are familiar with some, if not all, of Google’s online apps, others are wondering how they can incorporate the Google apps as part of their sales and marketing workflow. After all, the apps can easily be accessed anywhere (with an internet connection) and at any time, making collaboration with your peers easy and seamless. The best part, the apps are free to use, making them an ideal solution for small business owners, and businesses on a budget.
Below are the 10 very useful sales and marketing tips for using google apps that can streamline your workflow, not to mention help your bottom line, since they are free to use. Each link that follows the tip will direct you to Google’s documentation (a .pdf) on how to use the app for sales & marketing.
10 Tips for Using Google Apps in your Marketing and Sales Function
1. Google Docs – Collaborate on an RFP (Request for Proposal) with your Sales & Marketing Team
Create an RFP in real-time using google Docs. No more sending emails back and forth, or locking issues with other word document programs. Google Docs allow you to create and share your RFP with your sales and marketing team, regardless of where they are or time of day.
2. Google Drive – Access your Sales & marketing Files anywhere, anytime
Google Drive is an awesome cloud storage app that ties in with your google account. Drive allows you to share your files, i.e. documents, marketing plans, and images with your peers. Back-up and store your information easily, so if you’re like me, traveling for trade shows, you can easily access your documents and share them with your home office.
3. Google Drive – Share Digital Media Assets with your Design Team or Agency
Just like storing documents and sharing with your peers, Google Drive is ideal for storing digital media assets, like pdf’s, videos, and high-resolution photos used to create your content, marketing collateral, or sales presentations.
4. Google Hangouts for Sales Training or Conducting Marketing Meetings
What’s great about Google Hangouts, you can collaborate with your sales force all across the nation and globe. Now your sales force will have no reason for not attending sales training because they are out in the field. Additionally, you can conduct marketing meetings from remote locations or include your agency as part of a meeting. You can even record sessions for those who may end up having a good excuse for not attending or new hires.
5. Google Sheets for Managing trade Shows
If you have ever organized a trade show, then you know it’s a monumental task, especially large trade shows. Now you can keep your trade show organized and share with others on your team using Google Sheets. Google Sheets allows you to create, store and share in real-time, making it an excellent marketing tool.
6. Google Forms – Create Surveys, Collect Data, and Analyze feedback
Google Forms allows your marketing team to create surveys, view results, and create charts & graphs in real-time. A powerful tool for data-driven marketers, especially those looking for qualitative data on their customer base.
7. Google Sites – Build a marketing Department site without IT’s help
Google Sites allows you to easily and quickly erect a department site where you can post and share information about your department. A great way for marketing to post announcements about campaigns and share with the entire company. It might even be a good idea to include an employee newsletter on your site.
8. Google Slides – Create Sales Presentations quickly
Using Google Slides allows you or your team to create slide show presentations for customer meetings, your CEO’s keynote presentation, or sales presentations. You can collaborate with other marketing team members across the globe to craft a powerful slide deck presentation.
9. Google Calendar – Plan, Share, and Set Appointments with Team Members and Vendors
It’s a great way to set-up and share event dates, meetings, and other key dates with your sales & marketing team, and vendors.
10. Gmail – Organize and Send Email
Google’s Gmail is a powerful email tool that allows you to organize and categorize your mail in one place. While most companies will have their own email domain address, it’s a good idea to use Gmail as an email program when combined with Google’s other apps and collaboration.
There are other programs that allow you to do all the tasks above, however, using Google’s apps allows the user to easily integrate all of them with one single account and share and collaborate with their sales and marketing team in real-time, from anywhere in the world.
If you use Google apps and have a tip for how you used it in a sales or marketing role, I would like to hear from you. Just leave a note in the comment section below.