Latest Marketing Articles & Blog Posts
The first section of step one in the three-step writing process for business writing. This lesson walks you through developing a purpose for your writing and developing an audience profile.
In a previous post titled, “Crafting Effective Company Mission Statements,” I discussed elements that make for an effective mission statement. In this post, I explain what a vision statement is, the difference between a mission and vision statement, and how to write a mission and vision statement for your organization. As a reminder, a mission […]
Writing effective mission statements for your company. Gain insights into what makes a great mission statement versus a poorly written mission statement.
Marketing research is the planning, collecting, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management (McDaniel & Gates, 2015). Businesses that are looking to create strategic marketing plans and learn more about their potential market engage in marketing research activities. In this section of Marketing […]
As a marketing manager, you’re passionate about all that is marketing. You have a lot of time invested in developing your hard skills; your education, professional development courses, and certifications. Late nights in the office are a welcomed — solemn — relief to the pressured, deadline driven, chaotic day where you’re tethered to a cubical […]
For a business to achieve market success, it must create superior value for their customers, collaborators, and the organization. This article examines the three critical questions marketers should ask in order to create the optimum value proposition.