Latest Marketing Articles & Blog Posts
Marketing research is the planning, collecting, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management (McDaniel & Gates, 2015). Businesses that are looking to create strategic marketing plans and learn more about their potential market engage in marketing research activities. In this section of Marketing […]
As a marketing manager, you’re passionate about all that is marketing. You have a lot of time invested in developing your hard skills; your education, professional development courses, and certifications. Late nights in the office are a welcomed — solemn — relief to the pressured, deadline driven, chaotic day where you’re tethered to a cubical […]
For a business to achieve market success, it must create superior value for their customers, collaborators, and the organization. This article examines the three critical questions marketers should ask in order to create the optimum value proposition.
Effective business writing is essential to a company because it helps create efficient communication that leads to increased productivity, faster problem solving, stronger decision-making, and increased profits. It also helps boost the organization’s credibility.
10 Newsletter Writing Tips For Effective Articles is a list of the most important tips I use when writing effective client newsletters to generate interest.
In Part 3, on Establishing Lead Generation Goals, I explain categories for prioritizing your lead generation strategy and tools for delivering your message.