Latest Marketing Articles & Blog Posts
6 Steps for Developing a Marketing Communications Strategy provides an explanation for creating a strategic plan before deploying tactical marketing.
The direct response marketing tips should help you become competitive and develop a advantage while setting you on a course for increased profits.
Fighting through the clutter is a challenge for marketers, especially with the average consumer only having an 8 second attention span. These tips will help.
While traveling on business, I struck up a conversation with a colleague of mine about today’s business climate and the overall health of his industry.
Learn how to handle and manage customer complaints in this article on 5 Customer Complaint Management Tips Every Marketer Should Know.
Latest Marketing Math Formulas & Lessons
Using the calculator below, you can calculate the markup on cost percentage of a product.
For a complete definition and the calculation formula of Direct Product Profitability (DPP) the marketing dictionary.
Click here for a dictionary explanation of CDI. CDI= percentage of product category total sales in a market / total population of market region x 100 Note: total number of market region is the overall region, such as the U.S. or a specific state, or country.
Cost-plus pricing (or markup pricing) is a cost-based method that simply adds a standard markup to the cost of a product or service. Calculator & Examples..