Marketing 101 provides basic marketing knowledge for both students and new marketing managers. It can also serve as a refresher information for seasoned marketers.

Exchanges, Relationships and Markets

New Marketing 101 lesson presents an understanding of how Exchanges and Relationships work with Markets to deliver customer goods.

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Market Place and Customer Needs

Marketing 101 lesson on customer wants, needs, and demands and how it relates to product and service offerings. Discussion on marketing myopia too.

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Marketing Definition and the Marketing Process

Marketing Process and definition of marketing: marketing is a business discipline that creates value for customers and the company. See marketing process…