Latest Marketing Articles & Blog Posts
For a business to achieve market success, it must create superior value for their customers, collaborators, and the organization. This article examines the three critical questions marketers should ask in order to create the optimum value proposition.
Effective business writing is important to a company because it helps create efficient communication that leads to increased productivity, faster problem solving, stronger decision-making, and increased profits. It also helps boost the organizations credibility.
10 Newsletter Writing Tips For Effective Articles is a list of the most important tips I use when writing effective client newsletters to generate interest.
In Part 3, on Establishing Lead Generation Goals, I explain categories for prioritizing your lead generation strategy and tools for delivering your message.
Online reviews can make or break your business. Marketing Binder discusses 6 ideas to help you avoid and improve customer reviews about your business.
Latest Marketing Math Formulas & Lessons
Share of Wallet Meaning Share of wallet refers to the proportion of money that customers spend on a specific brand compared to their overall spend within a specific product category. For example of share of wallet, see share of wallet definition in the marketing dictionary. Share of Wallet Formula Share of wallet can be calculated […]
New Marketing 101 lesson presents an understanding of how Exchanges and Relationships work with Markets to deliver customer goods.
Marketing 101 lesson on customer wants, needs, and demands and how it relates to product and service offerings. Discussion on marketing myopia too.
Net Promoter Score is a simple marketing matrix used to measure the degree to which current customers will recommend a product, service, or company to their friends, family, or colleagues.