Latest Marketing Articles & Blog Posts
6 Steps for Developing a Marketing Communications Strategy provides an explanation for creating a strategic plan before deploying tactical marketing.
The direct response marketing tips should help you become competitive and develop a advantage while setting you on a course for increased profits.
Fighting through the clutter is a challenge for marketers, especially with the average consumer only having an 8 second attention span. These tips will help.
While traveling on business, I struck up a conversation with a colleague of mine about today’s business climate and the overall health of his industry.
Learn how to handle and manage customer complaints in this article on 5 Customer Complaint Management Tips Every Marketer Should Know.
Latest Marketing Math Formulas & Lessons
New Marketing 101 lesson presents an understanding of how Exchanges and Relationships work with Markets to deliver customer goods.
Marketing 101 lesson on customer wants, needs, and demands and how it relates to product and service offerings. Discussion on marketing myopia too.
Net Promoter Score is a simple marketing matrix used to measure the degree to which current customers will recommend a product, service, or company to their friends, family, or colleagues.